About us
xPay is a Y Combinator backed international payments company building an international payment gateway focused on cross-border payments — making it dramatically easier for businesses to move money across borders. Our customers are B2B SaaS companies who need fast, reliable, and cost-effective payment infrastructure to serve global users.These businesses are increasingly moving their international volumes from billion dollar companies to xPay as we expand our footprint across 180+ countries and support 25+ currencies. Since January 2025, we have grown 73× and now process over 1 million transactions every month.
Cross-border payments is a [$200 trillion] market. Our top customers — including Publicly Listed, Series D and Series E companies across various sectors like EdTech and Travelling — processing millions through us every month.
The Role
We're looking for an Associate- Sales & Marketing to own and scale our top-of-funnel pipeline. This is a hands-on role for someone who has thrived in an early-stage or small-team environment and gets energized by hitting (and exceeding) pipeline targets.
What You'll Do
Build and execute high-volume outbound campaigns across LinkedIn, email, and cold calling (50–100+ dials/day) to generate qualified leads and book meetings
Research target industries, map accounts, and refine ICP and buyer personas — uncovering pain points, buying signals, and the right people to reach out to
Set up, manage, and optimize email and LinkedIn automation sequences using tools like Apollo, Lemlist, Instantly, Smartlead, Outreach, or similar
Source and enrich prospect lists, A/B test messaging and sequences, and continuously improve response and conversion rates
What We're Looking For
1–3 years of experience in demand generation, SDR/BDR, or outbound sales — preferably at an early-stage startup or on a small team where you owned outcomes end-to-end
Proven track record of high-volume cold calling — comfortable on the phone every day, handling objections in real time, and consistently booking meetings
Strong market research skills — able to identify ICP, build targeted account lists, and uncover buyer signals using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, or Clay
Hands-on experience with LinkedIn and email automation tools - Waalaxy, Instantly etc, plus demonstrable success generating qualified leads (bring numbers: meetings booked, response rates, SQLs sourced)
Why this role is interesting
One of fintech's largest, most underserved categories. Real, painful problems.
Direct access to founders. Real influence on product. Clear path to build and lead the sales team.
Meaningful equity. Founding team member — we treat the role that way.